CarerBuilder + Twitter = Spam? What do you think?
Web Pro News recently pointed me to an interesting blog post by Profy about how companies are "gaming" Twitter.
Profy stated...
CareerBuilder generated all the activity required to make the name of the site the most discussed topic on Twitter on its own. The thing is that the guys behind the website simply configured a few Twitter accounts (each account focused on a particular city) to broadcast all the latest job positions advertised on CareerBuilder automatically to Twitter. This resulted in a few dozens of new tweets posted to a few timelines belonging to different CareerBuilder geographical sections every hour
Web Pro News asks the question (in light of Twitter's statments about cracking down on spam): how is this not spamming?
My answer: I do believe that CareerBuilder is using Twitter as a way to aggregate their content, BUT you have to opt in to see this the content. It is sort of like singing up to be spammed.
Nonetheless, this does expose an interesting sort of problem for Twitter's search technology.
-N
