All A Twitter

Profy had an interesting article today about the possible future of Twitter as a tool for making money...

The report talks about the Twitter E08 which is a very dressed up presentation of the Twitter search, which use to be a seperate company that was bought up by Twitter. 

Profy's article talks about how this could be the first example of an attempt to monetize twitter.  The article states...

Any marketer will tell you that it is easier to reach a specific audience when you know where exactly it is. And to any advertiser a niche site targeting potential customers of this advertiser is much more appealing than some generalist site full of information that attracts all types of visitors. And this is why I think Twitter niche sites could very easily be used for monetization - Twitter could launch dozens of such websites, aggregate relevant content to them, make people visit them to read more opinions about some particular topic of high interest to them - and sell ads alongside this content to interested companies.

Besides, because of high concentration of textual content on a particular topic, such niche websites will bring some generic traffic from search engines - and this traffic will also be used to talk to potential advertisers and some of the newly-arrived people may very well convert into Twitter users if they are interested in a particular topic Twitter has a site for (even if they had no reasons to create an account before that).

I honestly believe launching a good number of such specific websites could be a brilliant idea for Twitter and if done right could result in both growth of the microblogging service itself and in turning Twitter into a profitable (or at least generating some revenue) business. The most important factors here are that such niche sites should be focused on a topic that is popular among internet users and generates lots of traffic and also has a number of potential advertisers that could be interested in associating their brands with such websites.

I think this is an interesting sort of observation because un until now many people seem to have believed that Twitter would eventually create a "pro" acount, that users would have to pay for, and would of course have more features than a "standard" account. 

The way that I see it is that Twitter provies a very robust source of text based ata that can show what people are thinking / talking about.  All that needs to happen is someone needs to create a tool that can make sense of the cacophony of text that slams into the Twitter service (and servers) every our of every day. 

I'm sure that Twitter has people working on this, but I'm betting that if someone else comes up with a really killer app than Twitter will just buy it the way that they bought search.twitter.com.  (Solve the problem with your check book.) 

-N